How do I conduct a brand audit?
An example of an AI chatbot conversation about conducting a brand audit.
How do I conduct a brand audit?
To conduct a brand audit, start by assessing your brand's current position in the market. What specific areas are you interested in?
I want to evaluate my brand's online presence.
Great! Begin by analyzing your website, social media channels, and online reviews. Are there specific metrics you want to focus on?
Yes, I want to look at engagement metrics and customer feedback.
Perfect! For engagement metrics, check likes, shares, and comments on social media. For customer feedback, consider using surveys or analyzing reviews. Do you need help with tools for this?
Yes, what tools do you recommend?
I recommend using Google Analytics for website metrics, Hootsuite for social media analytics, and SurveyMonkey for customer surveys. Would you like more details on any of these?
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