What are the key components of a brand audit?
An example of an AI chatbot conversation about key components of a brand audit.
What are the key components of a brand audit?
A brand audit typically includes components like brand identity, market positioning, customer perception, and competitive analysis.
Can you explain what brand identity entails?
Brand identity encompasses elements like your logo, color scheme, typography, and overall visual style that represent your brand.
How do I assess customer perception?
You can assess customer perception through surveys, social media monitoring, and analyzing customer feedback and reviews.
What tools can I use for competitive analysis?
Tools like SWOT analysis, SEMrush, and Google Trends can help you conduct a thorough competitive analysis.
Is there a specific order to conduct a brand audit?
While there's no strict order, it's often effective to start with internal assessments before moving to external factors.
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