How do I conduct cohort analysis?
An example of an AI chatbot conversation about conducting cohort analysis for data insights.
How do I conduct cohort analysis?
Cohort analysis involves grouping users based on shared characteristics and analyzing their behavior over time. What specific data do you have?
I have user sign-up dates and their activity data.
Great! You can create cohorts based on sign-up dates, like weekly or monthly groups, and then track their activity metrics.
What metrics should I track for these cohorts?
Common metrics include retention rate, churn rate, and average revenue per user (ARPU). It depends on your goals!
How can I visualize the results of my cohort analysis?
You can use line charts or bar graphs to show retention rates over time for each cohort. Tools like Tableau or Google Data Studio can help!
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