How do I conduct segmentation research?

How do I conduct segmentation research?

Segmentation research involves dividing your target market into distinct groups. What specific aspects are you interested in?

I'm looking to understand the best methods for gathering data.

You can use surveys, interviews, and focus groups to gather qualitative and quantitative data. Do you have a specific method in mind?

I think surveys would be best. How do I design an effective survey?

To design an effective survey, start with clear objectives, use concise questions, and consider a mix of question types. Would you like tips on question types?

Yes, that would be helpful!

Great! Use a combination of multiple-choice, Likert scale, and open-ended questions to gather diverse insights.