How can I create effective transmedia campaigns?

How can I create effective transmedia campaigns?

To create effective transmedia campaigns, start by defining your core message and identifying the platforms that best reach your audience.

What platforms should I consider for my campaign?

Consider using social media, websites, podcasts, and video platforms. Each should contribute uniquely to the overall narrative.

How do I ensure a cohesive story across different platforms?

Develop a detailed content plan that outlines how each platform will tell a part of the story while linking back to the main theme.

Can you give me an example of a successful transmedia campaign?

Sure! The 'The Dark Knight' campaign used viral marketing, interactive websites, and social media to engage fans before the movie's release.