How do I define cohorts in analysis?

How do I define cohorts in analysis?

Defining cohorts involves grouping users based on shared characteristics or experiences over a specific time period. What type of analysis are you conducting?

I'm analyzing user engagement over the last year.

Great! You can define cohorts based on the month users first engaged with your product. For example, group users who signed up in January, February, etc.

What if I want to analyze by behavior instead?

You can create cohorts based on specific behaviors, like users who completed a purchase or those who visited a particular page. This helps in understanding engagement patterns.