How can I measure the success of my transmedia campaign?

How can I measure the success of my transmedia campaign?

To measure the success of a transmedia campaign, you should consider metrics like audience engagement, reach, and conversion rates across all platforms.

What specific metrics should I focus on?

Focus on metrics such as social media shares, website traffic, audience retention rates, and sales conversions.

How can I track audience engagement effectively?

You can use tools like Google Analytics, social media insights, and surveys to track audience engagement across different platforms.

Are there any tools you recommend for analyzing these metrics?

Yes, tools like Hootsuite for social media analytics, Google Analytics for web traffic, and HubSpot for overall campaign performance are great options.