How do I start with programmatic advertising?
To start with programmatic advertising, you need to understand the basics of digital advertising and the technology behind it.
What platforms should I consider for programmatic advertising?
Popular platforms include Google Ads, The Trade Desk, and MediaMath. Each has its own features and benefits.
Do I need a big budget to start?
Not necessarily! You can start with a small budget and gradually increase it as you learn and optimize your campaigns.
What metrics should I track?
Key metrics include impressions, clicks, conversions, and return on ad spend (ROAS). Tracking these will help you measure success.
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