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How do I use Google Analytics for tracking events?

An example of an AI chatbot conversation about using Google Analytics for event tracking.

😀
You

How do I use Google Analytics for tracking events?

MagicBuddy
MagicBuddy

To track events in Google Analytics, you need to set up event tracking using either Google Tag Manager or by adding code to your website.

😀
You

What kind of events can I track?

MagicBuddy
MagicBuddy

You can track various events like button clicks, video plays, form submissions, and downloads.

😀
You

Can you explain how to set up event tracking with Google Tag Manager?

MagicBuddy
MagicBuddy

Sure! First, create a new tag in Google Tag Manager, select 'Universal Analytics', and choose 'Event' as the track type. Then, fill in the event category, action, and label.

😀
You

Is there a way to see the events in Google Analytics?

MagicBuddy
MagicBuddy

Yes! Once you've set up event tracking, you can view the events in Google Analytics under the 'Behavior' section, then 'Events'.

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