What are the different traffic sources in HubSpot Analytics?

What are the different traffic sources in HubSpot Analytics?

In HubSpot Analytics, traffic sources are categorized into several types, including organic search, paid search, social media, direct traffic, and referral traffic. Each source helps you understand where your visitors are coming from.

How can I track the performance of these traffic sources?

You can track performance by navigating to the 'Traffic Analytics' section in HubSpot. There, you can view metrics like sessions, bounce rate, and conversions for each traffic source.

Can I see which specific campaigns are driving traffic?

Yes, you can use UTM parameters in your campaign URLs to track specific campaigns. HubSpot will then attribute traffic to those campaigns in your analytics.

What should I do if one traffic source is underperforming?

If a traffic source is underperforming, consider optimizing your content, adjusting your marketing strategy, or increasing your budget for paid campaigns. Analyzing user behavior can also provide insights.