What is the impact of product defects on brand loyalty?
Product defects can significantly harm brand loyalty, leading to customer dissatisfaction and loss of trust.
Can you give examples of brands that suffered due to defects?
Sure! Brands like Samsung with the Galaxy Note 7 and Toyota with their recall issues faced major loyalty declines.
How can companies recover from such defects?
Companies can recover by addressing the issues transparently, improving quality control, and engaging with customers.
Is there a way to measure the impact of defects on loyalty?
Yes, companies can use customer surveys, Net Promoter Scores (NPS), and sales data to measure loyalty changes.
What preventive measures can brands take to avoid defects?
Brands can implement rigorous quality assurance processes, invest in employee training, and gather customer feedback regularly.
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