What is the impact of digital media on advertising?
An example of an AI chatbot conversation about the effects of digital media on advertising strategies.
What is the impact of digital media on advertising?
Digital media has transformed advertising by enabling targeted campaigns, real-time analytics, and interactive content.
Can you explain how targeted advertising works?
Targeted advertising uses data analytics to deliver ads to specific audiences based on their online behavior and preferences.
What are some examples of successful digital advertising campaigns?
Some successful campaigns include Nike's 'Just Do It' on social media and Old Spice's viral video ads that engaged younger audiences.
How has consumer behavior changed with digital media?
Consumers are now more informed and expect personalized experiences, leading to higher engagement with brands that understand their needs.
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