What is the impact of engagement rate on social media marketing?
Engagement rate measures how actively your audience interacts with your content. A higher rate indicates better connection.
How can I improve my engagement rate?
You can improve engagement by posting quality content, interacting with your audience, and using effective hashtags.
What are some common metrics to track alongside engagement rate?
Common metrics include reach, impressions, click-through rate, and conversion rate, which provide a fuller picture of performance.
Does engagement rate vary by platform?
Yes, engagement rates can vary significantly across platforms like Instagram, Facebook, and Twitter due to different user behaviors.
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