What is the impact of free shipping on online sales?
Free shipping can significantly boost online sales by reducing cart abandonment and increasing conversion rates.
How does free shipping affect customer loyalty?
Offering free shipping can enhance customer loyalty, as shoppers often return to retailers that provide this benefit.
Are there any downsides to offering free shipping?
Yes, the main downside is the potential impact on profit margins, especially if shipping costs are high.
What strategies can businesses use to offer free shipping?
Businesses can set minimum purchase thresholds, use membership programs, or incorporate shipping costs into product prices.
Is free shipping more effective for certain types of products?
Yes, free shipping tends to be more effective for lower-cost items, where shipping fees can be a larger percentage of the total cost.
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