How do price changes affect sales?
Price changes can significantly impact sales volume, customer perception, and overall revenue. Would you like to know more about specific scenarios?
Yes, can you give me an example of a price increase?
Sure! If a product's price increases by 10%, it might lead to a decrease in sales volume, depending on the product's price elasticity. Luxury items may see a smaller drop compared to essential goods.
What about price reductions?
Price reductions often lead to increased sales volume, as they attract more customers. However, it's important to consider the potential impact on profit margins.
How can businesses determine the right price change?
Businesses can analyze market trends, customer feedback, and competitor pricing to determine the optimal price change that balances sales and profitability.
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