What is the impact of discounts on sales?
Discounts can significantly boost sales by attracting more customers and increasing purchase volume.
Are there any risks associated with offering discounts?
Yes, excessive discounts can devalue a brand and lead to lower profit margins.
How can businesses effectively use discounts?
Businesses should strategically time discounts, target specific products, and analyze customer behavior to maximize effectiveness.
What types of discounts are most effective?
Percentage-off discounts, buy-one-get-one-free offers, and seasonal sales are often very effective.
Can discounts affect customer loyalty?
Yes, well-structured discounts can enhance customer loyalty, but relying too much on them may lead to price-sensitive customers.
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