What makes discounts so appealing to consumers?

What makes discounts so appealing to consumers?

Discounts tap into our emotions and perceptions of value. They create a sense of urgency and the fear of missing out.

Why do people feel happier when they get a discount?

Getting a discount triggers a release of dopamine, making us feel rewarded and satisfied with our purchase.

Are there specific types of discounts that work better than others?

Yes, limited-time offers and percentage discounts often create a stronger response than fixed amount discounts.

How do retailers use discounts to influence buying behavior?

Retailers use discounts strategically to create urgency, increase foot traffic, and boost sales during slow periods.

Can discounts lead to negative perceptions of a brand?

Yes, if overused, discounts can devalue a brand and lead consumers to question its quality.