What is the impact of online reviews on consumer behavior?
Online reviews significantly influence consumer behavior by shaping perceptions and trust in products.
How do positive reviews affect sales?
Positive reviews can boost sales by enhancing credibility and encouraging potential buyers to make a purchase.
What about negative reviews?
Negative reviews can deter customers, leading to decreased sales and a damaged reputation for businesses.
Are there any statistics on this?
Yes, studies show that about 70% of consumers trust online reviews as much as personal recommendations.
How can businesses manage their online reviews?
Businesses can manage reviews by responding promptly, addressing concerns, and encouraging satisfied customers to leave positive feedback.
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