How does sentiment analysis affect sales performance?
Sentiment analysis helps businesses understand customer emotions, which can influence purchasing decisions.
Can you give me an example of how this works in real life?
Sure! For instance, a company might analyze social media comments to gauge customer feelings about a product launch.
What tools can businesses use for sentiment analysis?
Businesses often use tools like Google Cloud Natural Language, IBM Watson, or sentiment analysis APIs to analyze data.
Is there any research that supports the link between sentiment and sales?
Yes, studies show that positive sentiment can lead to increased sales, while negative sentiment can harm brand reputation.
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