How does session length affect user retention?
Session length can significantly impact user retention. Longer sessions often indicate higher engagement, which can lead to users returning more frequently.
What are some strategies to increase session length?
To increase session length, consider enhancing content quality, improving user interface, and offering personalized experiences.
Are there any studies that support this?
Yes, several studies show a correlation between longer session lengths and increased retention rates, especially in gaming and e-commerce.
What is the ideal session length for retention?
The ideal session length varies by industry, but generally, sessions lasting between 10 to 20 minutes are considered effective for retention.
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