How does social media influence consumer expectations?

How does social media influence consumer expectations?

Social media significantly shapes consumer expectations by providing instant access to information, reviews, and brand interactions.

Can you give examples of how brands use social media to meet these expectations?

Sure! Brands often use social media for real-time customer service, personalized marketing, and engaging content to enhance consumer satisfaction.

What are the negative impacts of social media on consumer expectations?

Negative impacts include unrealistic expectations due to curated content, potential misinformation, and the pressure to keep up with trends.

How can consumers manage their expectations in the age of social media?

Consumers can manage expectations by seeking diverse opinions, verifying information, and being aware of the curated nature of social media.