How does social media influence consumer trust?
Social media significantly impacts consumer trust by shaping perceptions and providing platforms for reviews and feedback.
Can you give examples of how brands use social media to build trust?
Brands often share user-generated content, respond to customer inquiries promptly, and showcase transparency in their operations.
What are the risks of relying on social media for consumer trust?
The risks include misinformation, negative reviews going viral, and the potential for brands to appear insincere.
How can consumers verify the trustworthiness of brands on social media?
Consumers can check for verified accounts, read reviews from multiple sources, and look for consistent brand messaging.
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