What is the impact of social proof on consumer behavior?
Social proof influences consumer behavior by leveraging the actions and opinions of others to guide decisions.
Can you give me some examples of social proof in marketing?
Sure! Examples include customer reviews, testimonials, influencer endorsements, and social media shares.
How does social proof affect online shopping?
It can increase trust and credibility, leading to higher conversion rates when potential buyers see positive feedback.
Are there any downsides to using social proof?
Yes, over-reliance on social proof can lead to herd behavior, where consumers make poor choices based on trends.
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