What are the effects of targeted advertising on consumer behavior?
An example of an AI chatbot conversation about the impact of targeted ads on consumer choices.
What are the effects of targeted advertising on consumer behavior?
Targeted advertising can significantly influence consumer behavior by personalizing ads based on user data, leading to higher engagement.
Can you give me examples of how it affects purchasing decisions?
Sure! For instance, if a user frequently searches for fitness products, they might see ads for workout gear, which can prompt them to make a purchase.
Are there any negative impacts of targeted ads?
Yes, targeted ads can lead to privacy concerns and may create a filter bubble, limiting exposure to diverse viewpoints.
How do companies collect data for targeted advertising?
Companies collect data through cookies, user accounts, and tracking online behavior to tailor ads to individual preferences.
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