What is the impact of targeted advertising on consumer behavior?
Targeted advertising significantly influences consumer behavior by personalizing ads based on user data, leading to higher engagement.
Can you give me examples of how it affects purchasing decisions?
Sure! For instance, if a user frequently searches for fitness products, they may see ads for workout gear, which can prompt them to buy.
Are there any negative effects of targeted advertising?
Yes, it can lead to privacy concerns and create a filter bubble, where consumers only see ads that reinforce their existing preferences.
How do companies collect data for targeted advertising?
Companies collect data through cookies, user accounts, and tracking online behavior to tailor ads to individual preferences.
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