What are the effects of targeted advertising on consumer behavior?
Targeted advertising can significantly influence consumer behavior by personalizing ads based on user data.
Can you give me examples of how it affects purchasing decisions?
Sure! For instance, targeted ads can lead to impulse buys by showing products that align with a user's interests.
Are there any negative impacts of targeted advertising?
Yes, it can lead to privacy concerns and create a filter bubble, limiting exposure to diverse products.
How do companies gather data for targeted advertising?
Companies collect data through cookies, social media interactions, and purchase history to tailor their ads.
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