How has technology changed the advertising landscape?
Technology has revolutionized advertising by enabling targeted marketing, data analytics, and real-time engagement.
Can you give examples of targeted marketing?
Sure! Examples include personalized ads on social media, retargeting ads based on browsing history, and email campaigns tailored to user preferences.
What role does social media play in modern advertising?
Social media is crucial for advertising as it allows brands to reach specific audiences, engage with customers, and create viral content.
Are there any downsides to technology in advertising?
Yes, some downsides include privacy concerns, ad fatigue among consumers, and the potential for misinformation.
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