How do UTM parameters affect SEO?
An example of an AI chatbot conversation about the impact of UTM parameters on SEO.
How do UTM parameters affect SEO?
UTM parameters are tags added to URLs that help track the performance of campaigns. They don't directly impact SEO rankings.
So, if they don't affect rankings, why should I use them?
Using UTM parameters helps you analyze traffic sources and user behavior, which can inform your marketing strategies.
Can UTM parameters cause duplicate content issues?
Yes, if UTM parameters create multiple URLs for the same content, it can lead to duplicate content issues. Use canonical tags to mitigate this.
What are some best practices for using UTM parameters?
Best practices include keeping them consistent, using clear naming conventions, and limiting the number of parameters to avoid confusion.
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