How can I track my marketing campaigns using UTM parameters?
An example of an AI chatbot conversation about tracking campaigns with UTM parameters.
How can I track my marketing campaigns using UTM parameters?
You can track your marketing campaigns by adding UTM parameters to your URLs. These parameters help you identify the source, medium, and campaign name.
What are the main UTM parameters I should use?
The main UTM parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Each serves a specific purpose.
Can you give me an example of a UTM parameter?
Sure! For example, a URL might look like this: www.example.com?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale.
How do I analyze the data collected from UTM parameters?
You can analyze the data in Google Analytics under the 'Acquisition' section, where you can see traffic sources and campaign performance.
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