Why are customer reviews important in e-commerce?
Customer reviews are crucial in e-commerce as they build trust, influence purchasing decisions, and provide valuable feedback.
How do reviews affect consumer trust?
Reviews enhance consumer trust by providing social proof; potential buyers feel more confident when they see positive feedback from others.
What impact do negative reviews have?
Negative reviews can deter potential customers, but they also offer businesses insights for improvement and can enhance credibility if handled well.
Can businesses respond to reviews?
Yes, businesses can respond to reviews, which shows they value customer feedback and are committed to improving their services.
How can I encourage more reviews from my customers?
You can encourage reviews by sending follow-up emails after purchases, offering incentives, and making the review process easy.
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