How can I improve the performance of my lookalike audience?
To improve your lookalike audience performance, start by refining your source audience. Make sure it's highly engaged.
What characteristics should my source audience have?
Your source audience should include your best customers, ideally those who have made repeat purchases or engaged frequently.
How can I identify my best customers?
You can analyze your customer data for metrics like purchase frequency, average order value, and engagement rates.
Are there any tools that can help with this analysis?
Yes, tools like Google Analytics, Facebook Insights, and CRM software can provide valuable insights into customer behavior.
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