How can marketing influence purchasing decisions?

How can marketing influence purchasing decisions?

Marketing influences purchasing decisions through strategies like emotional appeal, social proof, and targeted advertising.

Can you explain how social proof works in marketing?

Social proof works by showing potential customers that others have purchased and enjoyed a product, creating trust.

What role does emotional appeal play in advertising?

Emotional appeal connects with consumers' feelings, making them more likely to buy based on how they feel about a brand.

Are there any specific examples of successful marketing campaigns?

Yes, campaigns like Nike's 'Just Do It' and Apple's 'Think Different' effectively used emotional appeal and social proof.