What are the key metrics for advertising analysis?
An example of an AI chatbot conversation about key metrics for advertising analysis.
What are the key metrics I should focus on for advertising analysis?
The key metrics include ROI, CTR, CPC, conversion rate, and customer acquisition cost.
Can you explain what ROI means in this context?
ROI, or Return on Investment, measures the profitability of your advertising campaigns by comparing the revenue generated to the cost of the ads.
How do I calculate the conversion rate?
To calculate the conversion rate, divide the number of conversions by the total visitors and multiply by 100 to get a percentage.
What is a good CTR for online ads?
A good CTR typically ranges from 2% to 5%, but it can vary by industry and ad type.
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