What are the key metrics for customer analysis?
An example of an AI chatbot conversation about key metrics for analyzing customer behavior.
What are the key metrics for customer analysis?
Key metrics for customer analysis include Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), and Net Promoter Score (NPS).
How do I calculate Customer Lifetime Value?
To calculate CLV, multiply the average purchase value by the average purchase frequency and the average customer lifespan.
What is a good Customer Acquisition Cost?
A good CAC varies by industry, but generally, it should be less than one-third of the CLV.
Can you explain Net Promoter Score?
NPS measures customer loyalty by asking how likely customers are to recommend your product on a scale of 0-10.
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