What is Net Promoter Score and why is it important?
An example of an AI chatbot conversation about understanding Net Promoter Score.
What is Net Promoter Score and why is it important?
Net Promoter Score (NPS) is a metric used to gauge customer loyalty and satisfaction. It's important because it helps businesses understand how customers perceive their brand.
How is NPS calculated?
NPS is calculated by asking customers how likely they are to recommend your product or service on a scale of 0 to 10. Scores of 9-10 are promoters, 7-8 are passives, and 0-6 are detractors. The NPS is the percentage of promoters minus the percentage of detractors.
What can I do to improve my NPS?
To improve your NPS, focus on enhancing customer experience, addressing feedback from detractors, and engaging with promoters to encourage referrals.
How often should I measure NPS?
It's recommended to measure NPS regularly, such as quarterly or biannually, to track changes in customer sentiment over time.
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