What are the most important KPIs for tech companies?
The most important KPIs for tech companies often include customer acquisition cost, churn rate, monthly recurring revenue, and user engagement metrics.
How do I calculate customer acquisition cost?
To calculate customer acquisition cost (CAC), divide the total cost of sales and marketing by the number of new customers acquired in a specific period.
What is a good churn rate for a SaaS company?
A good churn rate for a SaaS company typically ranges from 5% to 7% annually, but it can vary based on the industry.
Can you explain user engagement metrics?
User engagement metrics include active users, session duration, and frequency of use, which help assess how users interact with your product.
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