What analytics tools can help improve library services?
There are several analytics tools that can help libraries, such as Google Analytics for website traffic, LibStats for usage statistics, and Tableau for data visualization.
How can I use Google Analytics specifically for our library's website?
You can set up Google Analytics to track user behavior on your library's website, including page views, session duration, and user demographics.
What kind of reports should I focus on to understand user engagement?
Focus on reports like user flow, bounce rate, and conversion rates to gauge how users interact with your site.
Are there any tools for analyzing physical library usage?
Yes, tools like RFID systems and foot traffic counters can provide insights into how many visitors your library receives and their movement patterns.
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