What is the difference between a licensing agreement and a franchise?
A licensing agreement allows one party to use another's intellectual property, while a franchise involves a business model with ongoing support.
Can you give me examples of each?
Sure! An example of a licensing agreement is a software company allowing another to use its technology. A franchise example is McDonald's, where franchisees operate under the brand's guidelines.
What are the advantages of franchising over licensing?
Franchising offers brand recognition, training, and support, while licensing typically provides more independence but less assistance.
Are there any legal considerations I should be aware of?
Yes, both require legal agreements, but franchises often have more regulations to protect the brand and franchisee.
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