What are the long-term benefits of athlete endorsements?
Athlete endorsements can enhance brand visibility, build trust, and create lasting customer loyalty.
How do these endorsements impact sales over time?
They often lead to increased sales as consumers associate the brand with the athlete's success and image.
Are there any risks involved with athlete endorsements?
Yes, if the athlete faces scandals or controversies, it can negatively affect the brand's reputation.
Can you give examples of successful athlete endorsements?
Sure! Michael Jordan with Nike and Serena Williams with Wilson are iconic examples that boosted brand success.
What should brands consider before choosing an athlete for endorsement?
Brands should evaluate the athlete's image, values, audience alignment, and past endorsement success.
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