What are the key loyalty metrics I should compare?
Key loyalty metrics to compare include Net Promoter Score (NPS), Customer Lifetime Value (CLV), and retention rates.
How do I calculate Customer Lifetime Value?
Customer Lifetime Value can be calculated by multiplying the average purchase value, purchase frequency, and customer lifespan.
What is a good NPS score?
A good NPS score typically ranges from 30 to 50, while scores above 50 are considered excellent.
Can you explain retention rates?
Retention rates measure the percentage of customers who continue to engage with your brand over a specific period.
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