What are some must-read books on marketing?

What are some must-read books on marketing?

Here are a few must-read marketing books:

1. "Influence: The Psychology of Persuasion" by Robert Cialdini
2. "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger
3. "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath
4. "Building a StoryBrand" by Donald Miller
5. "This Is Marketing" by Seth Godin Would you like more details on any of these?

Yes, can you tell me more about "Influence"?

"Influence: The Psychology of Persuasion" explores the principles of persuasion and how they can be applied in marketing. Cialdini identifies six key principles: reciprocity, commitment, social proof, authority, liking, and scarcity. The book provides real-world examples and insights into how these principles can be used to influence consumer behavior.

That sounds interesting! Are there any other books that focus on digital marketing?

Absolutely! Here are some great books on digital marketing:

1. "Digital Marketing for Dummies" by Ryan Deiss and Russ Henneberry
2. "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk
3. "Killing Marketing" by Joe Pulizzi and Robert Rose
4. "SEO 2023" by Adam Clarke
5. "Building a StoryBrand" also touches on digital strategies. Let me know if you want more info on any of these!