What are the key marketing metrics I should track?

What are the key marketing metrics I should track?

The key marketing metrics include Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), conversion rates, and return on investment (ROI).

How do I calculate Customer Acquisition Cost?

To calculate CAC, divide the total cost of acquiring customers (marketing expenses) by the number of customers acquired in a specific period.

What is a good Customer Lifetime Value?

A good CLV varies by industry, but generally, it should be at least three times higher than your CAC for a sustainable business.

Can you explain conversion rates?

Conversion rate is the percentage of users who take a desired action, like making a purchase, out of the total visitors.

What metrics should I focus on for social media marketing?

For social media, focus on engagement rate, reach, impressions, and click-through rate (CTR) to measure effectiveness.