What are some examples of marketing segmentation?
An example of an AI chatbot conversation about marketing segmentation examples.
What are some examples of marketing segmentation?
Marketing segmentation involves dividing a market into distinct groups. Examples include demographic, geographic, psychographic, and behavioral segmentation.
Can you explain demographic segmentation?
Demographic segmentation categorizes consumers based on characteristics like age, gender, income, and education. For instance, a luxury brand may target high-income individuals.
What about psychographic segmentation?
Psychographic segmentation focuses on lifestyle, values, and personality traits. For example, a brand might target environmentally conscious consumers.
How can I apply these examples to my business?
You can apply these examples by analyzing your customer data to identify segments that align with your products, then tailor your marketing strategies accordingly.
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