How can I measure the engagement of my ads?
An example of an AI chatbot conversation about measuring ad engagement metrics.
How can I measure the engagement of my ads?
You can measure ad engagement through metrics like click-through rates, impressions, and conversion rates.
What tools can I use to track these metrics?
Popular tools include Google Analytics, Facebook Ads Manager, and HubSpot. They provide detailed insights.
How do I interpret the click-through rate?
The click-through rate (CTR) is the percentage of people who clicked your ad after seeing it. A higher CTR indicates better engagement.
What is a good CTR benchmark for online ads?
A good CTR varies by industry, but generally, 2-5% is considered average for display ads.
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