What are the key metrics to track for online ads?
An example of an AI chatbot conversation about understanding ad metrics.
What are the key metrics to track for online ads?
The key metrics include Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), and Return on Ad Spend (ROAS).
How do I calculate the Click-Through Rate?
CTR is calculated by dividing the number of clicks by the number of impressions and then multiplying by 100 to get a percentage.
What does a high Conversion Rate indicate?
A high Conversion Rate indicates that a significant percentage of users who clicked on your ad completed the desired action, such as making a purchase.
Can you explain what ROAS means?
ROAS stands for Return on Ad Spend, and it measures the revenue generated for every dollar spent on advertising.
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