How can I measure ROI in my retargeting campaigns?
To measure ROI in retargeting, track conversions from retargeted ads and compare them to the cost of those ads.
What metrics should I focus on for a better understanding?
Focus on metrics like conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
Can you explain how to calculate ROAS?
ROAS is calculated by dividing the revenue generated from ads by the cost of those ads. For example, if you spent $100 and made $400, your ROAS is 4.
What tools can help me track these metrics?
Tools like Google Analytics, Facebook Ads Manager, and HubSpot can help you track and analyze these metrics effectively.
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