What are some successful case studies of micro-influencers?

What are some successful case studies of micro-influencers?

Micro-influencers have made a significant impact in various industries. For example, a beauty brand collaborated with a micro-influencer who had 10,000 followers, resulting in a 30% increase in sales within a month.

Can you give me another example?

Sure! A fitness brand partnered with a micro-influencer focused on healthy living. Their authentic content led to a 50% increase in engagement and a notable rise in brand awareness.

What platforms do these micro-influencers usually use?

Micro-influencers typically use platforms like Instagram, TikTok, and YouTube, where they can create engaging content and connect with their audience.

How do brands choose the right micro-influencer?

Brands often look for micro-influencers whose values align with their own, as well as engagement rates and audience demographics to ensure a good fit.