How can I effectively monitor social media for potential issues?
You can use social media monitoring tools to track mentions of your brand, keywords, and relevant hashtags.
What specific tools do you recommend for this?
Some popular tools include Hootsuite, Brandwatch, and Sprout Social. They offer various features for tracking and analysis.
How often should I check these tools?
It's best to check them daily, but you can adjust based on your brand's activity and the volume of mentions.
What should I do if I find a negative comment?
Respond promptly and professionally. Address the issue directly and try to resolve it publicly to show your commitment.
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