What is narrative transportation in advertising?

What is narrative transportation in advertising?

Narrative transportation refers to the process where consumers become immersed in a story, leading to emotional engagement with the brand.

How does it affect consumer behavior?

It can enhance brand recall, increase emotional connection, and influence purchasing decisions by making the message more relatable.

Can you give an example of a successful ad that used this technique?

Sure! The 'Like a Girl' campaign by Always effectively used narrative transportation by telling empowering stories that resonated with the audience.

What are some techniques to create narrative transportation in ads?

Techniques include using relatable characters, emotional storytelling, and immersive visuals to draw the audience into the narrative.