How do I negotiate equity with potential investors?

How do I negotiate equity with potential investors?

Negotiating equity involves understanding your company's value and what you're willing to give up. What stage is your startup in?

We're in the early stages, just finished our prototype.

That's great! At this stage, focus on demonstrating your product's potential. Have you considered what percentage of equity you're comfortable offering?

I was thinking around 10-15% for the first round.

That sounds reasonable. Make sure to justify your valuation to the investors. Are you prepared to discuss your financial projections?

Yes, I have some projections ready. What else should I prepare for the meeting?

In addition to projections, prepare a solid pitch deck and be ready to answer questions about your market strategy.